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Women supporting women to inspire change

As a women-owned, women-led agency with over 50 years of combined experience leading global brands and successful startups, we have navigated workplace environments saturated with discrimination and bias.

We have bumped our heads on the proverbial glass ceiling and realized that we cannot change these systems by working alone. Only through working together, and by having each others’ backs, can we make a difference.

On a mission to disrupt the system.

We are on a mission to support women and those who are underrepresented in professional environments through our work. We seek to equip women with the confidence and clarity to speak up, stand out, and make the world a more equitable place.

The following core values guide our actions:


  • Boldness

  • Representation

  • Empowerment

  • Action

  • Knowledge-seeking

  • Transparency

  • Humility

  • Realness

  • Uplifting Others

Laura Barnard, Founder of BREAKTHRU BRANDS



Hello, I’m Laura Barnard.

With a background in Psychology from Harvard University, an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business, and nearly two decades of experience in marketing and brand management roles guiding iconic, global consumer brands, I understand and appreciate the power of branding.

I believe that the same strategic principles and approach to developing world-class consumer brands, particularly positioning and storytelling, can be applied to developing amazing, inspired personal and professional brands.

As a former college athlete, I also understand and appreciate the power of teamwork – and I let this collaborative spirit guide my interactions with my clients and virtual team every day.  

I am honored to have the opportunity to do the type of work I am most passionate about with incredible leaders in business and sports who are changing the game and making an impact


Hi, I’m Lindsay Gaskins.

As an experienced CEO and entrepreneur, I have led the growth of start-ups and established brands across retail, e-commerce, and technology. I have a passion for growth, innovation and progress, and through some luck and determination I have found a seat at many different high-powered tables. 

And, unfortunately, in each of my roles as a corporate employee, a founder, an advisor, and a board member, I have experienced first-hand the destruction caused by our archaic patriarchal systems.  I believe that if there were less white men at the decision making table we could really start dealing with this country’s deep inequity and stop perpetuating the systems that continue to hurt us all.

My mission is to put my 20 years of experience and my business building skill set towards helping more women and non-binary individuals find their own power and help them to build what they want to see in the world – so that collectively we can work to tear down the patriarchy.


I’m Hallie Robinson.

From startups to established brands, I bring ideas to life.

In leading marketing, product, and technology teams over the last 15 years, I have a digital-centric approach to growth. And with a background in Communications and an MBA, I am skilled in go-to-market strategy and business development. 

I am passionate about creative, digital experiences that are as enjoyable for users as they are for brand leaders. From how a brand looks, sounds and feels, to building efficient, scalable operational systems, I help brands activate and grow strategically and meaningfully.

As an entrepreneur, founder, and strategist, I enjoy helping good ideas stand up and stand out. And it’s a privilege that our clients trust us to help them do just that.


Hi, I’m Lorrie Cardwell-Panfil.

I am motivated by helping others find genuine happiness.

With a background in sociology and a career focused on the development of people and communities, my 15 years of professional experience has been centered around helping people live authentically and purposefully.

From leading classrooms to community centers, I am passionate about learning and development. And these very personal, hands-on experiences have informed my human-centric approach to marketing, branding, and personal growth.

From clients making big decisions to colleagues navigating next steps, I have always been someone others turn to in order to find clarity. And at BREAKTHRU Brands it is an honor to provide a trusted ear and safe space for purpose-driven leaders to discover their own motivations as the first step in our brand-building process.

Let’s be fearless together.

We take a highly collaborative, hands-on approach to building your brand. Through careful listening and a deep sense of empathy, we ensure that each output we create for you is personalized and carefully crafted to authentically represent you.

Because you deserve to be seen, to be heard, and to BREAKTHRU.

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