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Empowering purpose-driven leaders to inspire change


To increase the visibility of underrepresented leaders

We believe changing the world begins with each of us. By helping purpose-driven leaders break barriers, they create impact that the world may otherwise miss out on. 



We collaborate with leaders to ensure they are seen and heard

The value of personalized, professional branding is well-documented. Despite this, it can be uncomfortable to talk about ourselves, intimidating to put ourselves out there, and overwhelming to get started.

But, branding is becoming less of a competitive edge and more of a requirement for anyone looking to take their impact to the next level.

We make it easy to take the first step and grow with confidence. We help leaders craft human-centric brands that celebrate their unique contributions and share them with audiences and on platforms that create impact.

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Sparking the BREAKTHRU

More than just a series of circumstances, our journeys through life are marked by BREAKTHRU moments – moments that shape you, inspire you, and remind you that you are exactly where you are supposed to be. BREAKTHRU Brands was founded by Laura Barnard, who is passionate about guiding others towards their own BREAKTHRU moments and empowering them to change the world.

Laura Barnard, Founder of BREAKTHRU BRANDS


Hello, I’m Laura Barnard.

With a background in Psychology from Harvard University, an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business, and nearly two decades of experience in marketing and brand management roles guiding iconic, global consumer brands, I understand and appreciate the power of branding.

I believe that the same strategic principles and approach to developing amazing consumer brands, particularly positioning and storytelling, can be applied to developing amazing Personal Brands.

As a former college athlete, I also understand and appreciate the power of teamwork–and I let this collaborative spirit guide my interactions with my clients and virtual team every day.  

I am honored to have the opportunity to do the type of work I am most passionate about with incredible leaders in business and sports who are changing the game and making an impact


Hi, I’m Lindsay Gaskins.

As an experienced CEO and entrepreneur, I have led the growth of start-ups and established brands across retail, e-commerce, and technology.

My genuine passion for growth and innovation inspires my desire to make an impact. And my over 20 years experience in consulting, strategy, and leadership have enabled me to develop brands as a board member, advisor, teacher, and founder.

I know how to disrupt industries and enjoy helping clients identify revenue opportunities, craft launch strategies and business plans, and build brands with multi-channel growth activations.

I am inspired by unique leaders doing awesome things in the world, and am honored to be able to contribute to their journey.

Lindsay Gaskins, Managing Partner, Growth Strategy
Hallie (Steube) Robinson, Digital Brand Activation


I’m Hallie Robinson.

From startups to established brands, I bring ideas to life online.

In leading marketing, product, and technology teams over the last 15 years, I have a digital-centric approach to growth. And with a background in Communications and an MBA, I am skilled in go-to-market strategy and business development. 

I am passionate about optimizing digital experiences from a consumer and user perspective, from how a brand looks, sounds and feels, to building efficient, scalable operational systems.

As an entrepreneur, founder, and strategist, I enjoy helping good ideas stand up and stand out. And it’s an honor to help our clients turn those ideas into realities. 


We create and grow brands with impact

Our team is a collective of creative, strategic, and branding experts ready to deliver an exceptional, full-service experience in service of you and your goals.

We can’t wait to tell your story.

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