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Check out the latest wisdom on everything personal branding, women & sports

How to develop your personal strategy

How do your decide what are going to do and what you are not going to do? With a world of choices, opportunities, and knowledge literally at our fingertips, deciding which goals to set and accomplish can be understandably overwhelming. If we want to make good decisions, we need a strategy.

Why Brands Matter

Without really understanding what a “brand” was, I essentially swore allegiance to the Nike brand and the sport of basketball. What can this example teach us about impactful branding?

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