LEADERSHIP BRAND ARCHETYPES
BRAND ARCHETYPE
Support others as you would support yourself.
To stand by people and help them feel safe.
To protect and empower others.
Being seen as selfish or ungrateful.
Taking actions to aid others.
Compassion and generosity.
Creating stability and fostering comfort.
The Ally is ever vigilant for opportunities to assist and create a positive influence in others’ lives. The are generous in serving others and have a profound desire to safeguard and support those around them. They lead with empathy and respect, and operate with a firm belief that everyone merits kindness and consideration. They prioritize forging relationships within their team and community, striving for unity and cooperation.
Their fear is being perceived as self-centered or ungrateful, so they often prioritize others above their own needs. Despite fearing misinterpretation or lack of appreciation, they persist in their service to others. The Ally’s unique gift is their inherent compassion and generosity, enabling them to build trust and foster deep connections. They create a comforting environment for others to express their struggles and offer unwavering support.
Their goal is to construct a strong, supportive network where others feel valued and respected. They aim to foster stability and harmony so that everyone has the opportunity to flourish. The Ally’s strategy is service-oriented, whether that involves providing support, resources, or a listening ear. Their motivation lies in their desire for stability and control, and they exert constant effort to establish safe spaces.
The Ally can best relate to others by being supportive, bolstering, and compassionate. They should speak with warmth and kindness as they strive to create a sense of safety and security in their interactions with others. They are excellent listeners and communicators, and they make others feel heard and understood.
To activate The Ally, present opportunities for them to serve and support others. They thrive when they feel like they are a positive force in people’s lives, so giving them tasks or responsibilities that involve helping others can be highly motivating. Providing them with positive feedback and recognition for their efforts is also beneficial, as this helps reinforce their desire to serve.
The Ally may need help setting boundaries and taking care of their own needs as they prioritize the needs of others. It’s important for them to learn to say ‘no’ and prioritize self-care to avoid burnout and be more direct. They may struggle with conflict or difficult conversations to maintain harmony and avoid hurting others.
Fiercely committed to defending and safeguarding others from harm, this Ally Subtype prioritizes creating a safe and secure environment for those around them and will go to great lengths to ensure the well-being of others.
Dedicated to serving and protecting a specific group of people or cause, this Ally Subtype is deeply invested in the success and flourishing of those they care about and will work tirelessly to defend their interests and ensure their needs are met.
The first elected female head of state in Africa, Ellen Johnson Sirleaf is an excellent representative of the Ally archetype. As the former President of Liberia, she prioritized reconciliation and development in a country torn apart by civil war, demonstrating her service-oriented leadership strategy. With a strong academic background in economics and public administration, she focused her efforts on improving socioeconomic conditions, reducing debt, and encouraging educational opportunities. Her leadership was marked by her willingness to listen to her people’s struggles and provide unwavering support, highlighting her commitment to creating a supportive and stable environment.
Liberian politician and the first woman to be elected as a head of state in Africa. She served as the President of Liberia from 2006 to 2018, during which time she worked to rebuild the country after years of civil war and promote economic development and social justice.
An accomplished actress and philanthropist, Anne Hathaway embodies the Ally archetype with her ongoing advocacy work. Beyond her acting credentials, including an Academy Award, she serves as a goodwill ambassador for UN Women, where she focuses on issues of gender equality and female empowerment. She consistently uses her platform to raise awareness about these issues, demonstrating her commitment to serving others and fostering an environment where everyone has the opportunity to flourish.
As a global advocate for gender equality and the former head of the UN’s “HeForShe” campaign, Elizabeth Nyamayaro epitomizes the Ally archetype. Born in Zimbabwe and a survivor of a severe drought, her life story fueled her desire to serve others. She worked tirelessly to engage both women and men in the conversation about gender equality, showing her commitment to fostering unity and cooperation. She continues to serve by influencing global policies and establishing initiatives that support the underprivileged, embodying her motivation for stability and control.
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
