LEADERSHIP BRAND ARCHETYPES
LEADERSHIP BRAND ARCHETYPES
Break the rules, make your own.
Revolutionize the status quo.
Push boundaries and challenge norms.
Losing their individuality.
Unsettle, challenge, or surprise.
Nonconformity.
Deliverance and liberation.
The Catalyst harbors a strong desire to transform their field and is willing to embrace risk to fulfill their vision. They spot opportunities where others see hurdles and are open to pushing boundaries and experimenting with new methodologies for success.
The Catalyst leads with a distinct, provocative style, shunning traditional leadership paths to craft their own rules. They encourage their team to think creatively and embrace individuality, setting an example of non-conformity.
Recognizing the necessity of disruption for innovation, The Catalyst doesn’t shy away from unsettling norms and challenging the status quo. They understand that transformative change can be uncomfortable and met with resistance, but they hold unwaveringly to their vision. Fearful of powerlessness and losing their ability to effect change, they remain motivated by their desire to leave a lasting impact.
The Catalyst inspires their team by exemplifying liberation and freedom, empowering others to take risks and explore their creativity. Their gift lies in radical freedom—the power to liberate from limitations and explore fresh ideas. As such, the Catalyst stands as an inspiration to those around them, spurring others to push boundaries in their pursuits. Their leadership marks them as fearless, inspiring creativity and individuality in the pursuit of revolutionary visions.
At their best, The Catalyst is driven and determined. They want to effect change in their industry or field. They are not content with the status quo and are constantly seeking ways to innovate and push boundaries.
To activate The Catalyst, it is important to provide them with the tools, resources, and support they need to pursue their vision. It is also important to encourage them to take calculated risks and embrace the uncomfortable nature of change.
Some challenges that The Catalyst may face include resistance from those who are comfortable with the way things are and a fear of failure. It is important to acknowledge and celebrate their successes along the way, as this will help to sustain their motivation and momentum.
This Catalyst Subtype seeks to overturn the existing order and challenge authority. They are often seen as nonconformist and disruptive, and their gift is the ability to see and expose flaws in the system.
Seeking to improve the status quo through constructive change, this Catalyst Subtype is often seen as idealistic and passionate. Their gift is the ability to inspire others to join their cause and work towards a better future.
An international pop sensation, Lady Gaga embodies the Catalyst archetype with her boundary-pushing music and advocacy for mental health and LGBTQ+ rights. Known for her distinctive, provocative style both on and off the stage, she has continually disrupted the music industry norms. Through her Born This Way Foundation, she has worked to de-stigmatize mental health issues and empower youth, exemplifying liberation and freedom. Lady Gaga inspires her fans to embrace their individuality and not shy away from who they are, leaving a lasting impact in music and beyond.
Beyoncé, as a singer, songwriter, actress, and entrepreneur, exemplifies the Catalyst archetype. Throughout her career, she has challenged the status quo of the music industry with her unique sound and compelling storytelling. She’s been instrumental in pushing the boundaries of what female artists can achieve, using her platform to advocate for women’s rights and racial equality. By launching her own company, Parkwood Entertainment, Beyonce has taken control of her creative output and business ventures, liberating herself from traditional industry constraints and inspiring others to pursue their unique visions.
World Cup champion and co-captain of the U.S. women’s national soccer team, Megan Rapinoe represents the Catalyst archetype through her advocacy for equal pay and LGBTQ+ rights. On the field, she’s known for her creative play and fearless style. Off the field, she’s used her platform to champion social justice issues, unabashedly challenging the norms of professional sports. Rapinoe’s leadership encourages others to stand up for what they believe in, demonstrating that powerful change can come from individual authenticity and courage.
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
