LEADERSHIP BRAND ARCHETYPES
LEADERSHIP BRAND ARCHETYPES
Through determination, change is possible.
To make a difference through impactful actions.
To use their skills to bring about positive change in the world.
Ineffectiveness, not living up to their potential, or giving up.
Continuously improve their competencies to achieve their goals.
Courage to take on challenges and push for change.
Help improve the world.
The Champion is defined by their visionary outlook and determination, with a steadfast commitment to instigating significant change within their organization or society. They are never complacent with the current state and constantly seek innovation and enhancement opportunities. They are risk-takers, unafraid to confront the status quo and defy conventional norms.
As leaders, their talent lies in their ability to inspire and mobilize others toward a common goal. As natural communicators, they can express their vision compellingly, resonating with their audience. They excel at identifying and cultivating the talents within their team, empowering them to take responsibility and contribute to the larger objective.
Resilience and tenacity are key attributes of The Champion, enabling them to persevere in the face of obstacles. They are aware of their strengths and weaknesses and are always open to opportunities for growth and development. They strive to be the best in their field, constantly seeking improvement for themselves and their team. The Champion epitomizes a leadership style centered on making a positive global impact, and inspiring others to contribute towards a shared vision of a better future.
The Champion is passionate about creating positive change and is willing to take risks to achieve their goals. At their best, The Champion is perceived as determined, resilient, and courageous. They project a strength and confidence that inspires others to strive for greatness.
To activate The Champion, it is important to help them focus on the positive impact that they can make and to provide them with the support and resources they need to achieve their goals.
Challenges for The Champion may include feeling overwhelmed by the enormity of the task at hand, struggling to balance their personal and professional lives, and dealing with resistance from those who are against change. Encouraging them to seek out opportunities for growth and development can help to keep them motivated and engaged.
This Champion Subtype leads by example and creates momentum through action, inspiring others to join the cause and achieve change together.
Driven by a sense of duty and honor, this Champion Subtype is willing to fight for what is right and protect others in the pursuit of positive change.
As a disability rights advocate and entrepreneur, Shani Dhanda perfectly embodies the Champion archetype. Born with a rare form of dwarfism, Dhanda has used her personal experiences to courageously challenge societal norms and advocate for disability inclusion. She’s founded several platforms such as the Diversability Card, the UK’s official discount card for people with disabilities, and the Asian Woman Festival, the UK’s first-of-its-kind event smashing stereotypes and stigma to empower and celebrate Asian women. Through her visionary leadership, she not only instigates significant societal change but also empowers others to join her cause.
American feminist, journalist, and social-political activist Gloria Steinem is a clear embodiment of the Champion archetype. A leading figure of the feminist movement since the late 1960s, Steinem’s unwavering courage has driven her to challenge societal norms and advocate for women’s rights. Her co-founding of Ms. Magazine, a national magazine dedicated to amplifying women’s voices, has given a platform to issues often ignored by mainstream media. Steinem’s commitment to equality and justice continues to inspire others to confront the status quo and join her in fighting for change.
As the second woman to serve on the U.S. Supreme Court, Ruth Bader Ginsburg was a resolute Champion. Throughout her career, she demonstrated unwavering courage and determination in fighting for gender equality and women’s rights. Known for her incisive dissents, Ginsburg was not afraid to express her beliefs, even when they went against the majority opinion. Her work has had a profound impact on American jurisprudence, and she remains an inspiring figure, reminding everyone that profound change requires vision, resilience, and tenacity.
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
