LEADERSHIP BRAND ARCHETYPES
BRAND ARCHETYPE
Building strong connections between people and ideas.
To foster meaningful connections.
To create a sense of community and belonging.
Being isolated or disconnected.
Facilitating links between people or ideas.
An ability to bring people and ideas together.
To create and maintain connections that promote a sense of belonging and mutual understanding.
The Connector exemplifies the art of uniting people and fostering a sense of belonging. They recognize that meaningful connections fuel progress, and are fervent about cultivating these bonds. This category of leaders excels at constructing and nurturing diverse relationships, spanning personal, professional, and communal domains. Their primary skill lies in their ability to develop trust and intimacy within their relationships.
For The Connector, creating relationships is not an end in itself but a means to accomplish objectives and propel advancement. They are adept at finding shared interests and forming alliances among diverse groups. Emphasizing open communication, collaboration, and teamwork, they do not shy away from displaying vulnerability or expressing their appreciation and gratitude to those around them.
Driven by the ambition to unify people and cultivate a sense of community, The Connector understands that true progress and success are contingent on robust relationships and connections. They appreciate that people constitute the most vital asset and dedicate substantial time and energy to building and maintaining these relationships. In action, The Connector excels in networking and uniting people through common ground. Their followers are often inspired by their ability to foster a sense of community and are motivated by their vision of progress through unity.
The Connector is at their best when they are warm, welcoming, and inclusive. They are understanding, with a strong desire to build relationships and create a sense of community. They are passionate about facilitating connections and are skilled at identifying common ground and bringing people together. They are not afraid to show vulnerability or express appreciation and gratitude towards those around them.
To activate The Connector, it is important to provide opportunities for them to network and connect with others. They thrive in environments that value collaboration and teamwork and are motivated by the prospect of building and maintaining strong relationships.
The challenges for The Connector may include feelings of isolation or disconnection, especially if they are unable to build relationships. By providing opportunities for them to establish community, The Connector will be able to achieve their goals and create a sense of community and belonging.
This Connector Subtype is highly expressive, emotionally engaged, and has a contagious enthusiasm for the people and ideas they connect. They bring a fiery energy to their connections, inspiring others to feel passionate about their shared interests and goals.
This Connector Subtype possesses a deep sense of purpose and a desire to inspire others to greatness. They are natural leaders who use their ability to connect people and ideas to motivate others towards achieving their shared goals. They have a contagious optimism and are always looking for ways to inspire others to take action and make a difference.
As the founder of the #MeToo movement, Tarana Burke embodies the Connector archetype through her dedication to uniting survivors of sexual assault and harassment. Burke’s movement, which started as a grassroots campaign, has resonated globally and brought together millions under a shared experience, exemplifying her ability to forge strong connections. Her passion for social justice and activism continues to inspire individuals worldwide, highlighting her skill in fostering a sense of community and unity to effect change.
Renowned for her research on courage, vulnerability, and empathy, Brené Brown is a quintessential Connector. Her work has focused on understanding human connection and the importance of belonging. Brown’s ability to communicate her research findings in a relatable and accessible way has helped her cultivate a broad audience, fostering a sense of shared understanding and community among her readers and listeners. Her passion for human connection shines through in her work, inspiring others to embrace vulnerability and foster deeper, more meaningful relationships.
As a successful fashion designer and businesswoman, Tory Burch has displayed characteristics of the Connector archetype throughout her career. Her passion for entrepreneurship led her to establish the Tory Burch Foundation, aimed at advancing women’s empowerment and entrepreneurship by providing access to capital, education, and digital resources. This effort has united women entrepreneurs and fostered a sense of community and shared purpose. Burch’s dedication to making connections that empower and uplift others underlines her commitment to fostering progress through unity.
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
