LEADERSHIP BRAND ARCHETYPES
BRAND ARCHETYPE
To make others feel stable.
To create order from chaos.
To create prosperity and success.
Bending the rules or losing control over their circumstances.
Exert leadership and take charge of situations.
The ability to take responsibility and streamline efforts effectively.
To gain control in order to best provide for those around them.
The Driver exhibits the exceptional capability of exercising leadership to foster prosperity and stability. This archetype is driven by a profound desire for control and influence over their circumstances. They are not passive followers but are resolute in taking the reins and driving action. Their sense of responsibility is strong, and they take their leadership role with utmost seriousness.
To fulfill their objectives, The Driver adopts a strategy of assertive leadership and taking charge of situations. They do not hesitate to take risks and make difficult decisions to achieve success. They possess a deep understanding of the requisites for prosperity and stability and are committed to realizing them.
Despite their determination, The Driver is not immune to fears. They are profoundly apprehensive of chaos and losing control of their circumstances. Understanding the significance of stability and order, they work tirelessly to uphold it in their environment. One of The Driver’s key strengths is their ability to instill a sense of momentum and progress within their team or organization. They set clear goals and objectives and motivate others to strive towards them with a sense of urgency and purpose. Their leadership style embodies the power of drive and determination, making them a source of inspiration and guidance.
For The Driver, words carry weight and authority. They are not afraid to take charge and make decisions, and their tone reflects their natural leadership qualities. At their best, The Driver is assertive and purposeful, and others are motivated by their take-charge demeanor.
The Driver thrives in environments where there is a sense of order and stability, so it is important to create a structured and organized setting for them to operate in. Additionally, it is important to give The Driver recognition for their achievements, as this will motivate them to continue driving positive change and achieving success.
The challenges for The Driver may include being perceived as too controlling or domineering. To activate this person, it is important to provide them with opportunities to take charge and exert leadership in a positive way. It is also important to provide them with clear goals and objectives and to give them the resources they need to achieve success.
Focused on bringing order and structure to chaotic situations, this Driver Subtype possesses the gift of strategic planning and organization and are motivated by the desire to establish stability and control.
Excelling at building relationships and connecting with people, this Driver Subtype possesses the gift of charisma and diplomacy, and are motivated by the desire to create successful partnerships and alliances.
As the former Prime Minister of New Zealand, Jacinda Ardern perfectly embodies the Driver archetype. Her assertive yet empathetic leadership style has been instrumental in fostering stability in her country, particularly noticeable in her handling of the Christchurch terrorist attack and the COVID-19 pandemic. Ardern’s resoluteness, ability to take charge in difficult situations, and commitment to her country’s prosperity underscore her role as a driver in ensuring stability and order.
As the first woman, first Black woman, and first Asian American woman to hold the office of Vice President in the United States, Kamala Harris epitomizes the Driver archetype. Throughout her career, she has demonstrated a profound commitment to stability and prosperity, showing resilience and tenacity in advocating for reforms in criminal justice, healthcare, and civil rights. Harris’s fearlessness in navigating challenging political landscapes, along with her ability to inspire others to strive towards clear objectives, embodies the powerful drive and determination characteristic of this archetype.
As the former CEO of PepsiCo, Indra Nooyi demonstrated the Driver’s qualities in her exceptional leadership style. She led the company towards unprecedented growth and stability during her tenure. Nooyi was not hesitant to take risks, notably steering PepsiCo towards healthier products despite industry skepticism. Her ability to set clear goals, her determination, and her drive to take the company to new heights, while instilling a sense of purpose among her employees, highlight her aptness as the Driver archetype.
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
