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LEADERSHIP BRAND ARCHETYPES

The Innovator

Sees possibilities beyond the present while inspiring others with a compelling and future-oriented mindset

BRAND ARCHETYPE

The Innovator

Sees possibilities beyond the present while inspiring others with a compelling and future-oriented mindset
Promise

To bring innovative and transformative ideas to life.

Core Desire

To envision a better future and inspire others to join in creating it.

Goal

To give shape and form to ideas.

Fear

Having a limited or uninspired vision, or failing to execute a vision effectively.

Strategy

Developing a unique set of skills and expertise to bring ideas to fruition.

Gift

An ability to see beyond the present and imagine a future that others may not yet be able to envision.

Motivation

To transform the world by bringing visionary ideas to life.

The Innovator is driven by creativity

Guided by the motivation to conceive a superior future and engage others in its creation, The Innovator has an extraordinary ability to picture transformative scenarios beyond the present. Their concepts, coupled with their effusive enthusiasm, inspire those around them.

To accomplish their objectives, The Innovator cultivates a unique skillset aligned with their particular vision. They are domain experts with the knowledge and proficiency to develop their innovative ideas into tangible realities.

A fear of mediocrity fuels The Innovator, propelling them to create something enduring and valuable. They are dissatisfied with merely adhering to the norm, dedicating their energies to materializing their distinct ideas. Inspiring and leading others is one of The Innovator’s greatest strengths. They possess the unique ability to imbue others with their perspective, enticing them to contribute to a better future. Despite any challenges, The Innovator’s steadfast pursuit of their goals, underpinned by their resilience and dedication, makes them a revered example and source of inspiration for those around them.

The Innovator has an imaginative tone of voice

To best connect with others, The Innovator should strive to be: inspirational, expressive, authentic, driven, and forward-thinking.

At their best, The Innovator is inspirational, enthusiastic, transformative. They possess a contagious energy that inspires others to join them in creating a better future. They are confident in their vision and possess the charisma to communicate it effectively to others.

Opportunities & Challenges for The Innovator in Leadership

To activate The Innovator, it is important to provide them with a clear plan of action and a support network that can help them to navigate the challenges they may face. It may also be helpful to provide opportunities for them to collaborate with others who share their vision and can help to bring it to fruition.

Challenges for The Innovator might include feeling overwhelmed by the enormity of their vision and unsure of where to start. Providing opportunities for The Innovator to learn new skills and stay up-to-date with the latest technologies and innovations can help them to stay motivated and focused on their goals.

The Innovator Subtypes

The Groundbreaker

This Innovator Subtype is known for developing new and groundbreaking ideas that push the boundaries of what is currently possible. They use their expertise to turn these ideas into reality, using their unique skillset to create transformative change.

The Storyteller

Gifted at communicating their ideas and vision to others through compelling stories and narratives, this Innovator Sub-type uses their ability to inspire and captivate audiences to rally support for their vision and bring their ideas to life in a meaningful way.

Like-minded Female Leaders

Anne Wojcicki

Anne Wojcicki, co-founder and CEO of 23andMe, a direct-to-consumer genetics testing company, has exhibited innovative leadership within the healthcare industry. She has led the charge in personal genomics, leveraging advancements in technology to democratize access to genetic information. By envisioning a future where individuals have more control over their health, she has transformed the health sector, aligning her with the Innovator archetype.

Lizzo

As a singer, rapper, and flutist, Lizzo has been a revolutionary force in the music industry. Her music breaks barriers, addressing topics like body positivity, self-love, and empowerment. Her fresh, innovative approach to creating music and her unique sense of style make her stand out in the industry. By pioneering a path that embraces authenticity and encourages self-expression, Lizzo fits the Innovator archetype.

Sheryl Sandberg

With her role as the COO of Facebook and as the author of “Lean In,” Sheryl Sandberg has manifested an innovative influence on both the technology sector and societal perspectives regarding women in leadership roles. Her forward-thinking approach to aiming for a future filled with more women leaders, paired with actionable guidelines to realize this, has inspired women globally to chase their aspirations. Sandberg’s dedication to workplace gender equality and her groundbreaking strategies at Facebook make her an epitome of the Innovator archetype.

Ride was an American astronaut and physicist who became the first woman to travel to space in 1983. She later founded the Sally Ride Science program to encourage young people, especially girls, to pursue careers in science, technology, engineering, and math.

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