LEADERSHIP BRAND ARCHETYPES
LEADERSHIP BRAND ARCHETYPES
To blaze new trails and create a path forward.
To have the freedom to pioneer and innovate.
To challenge the status quo and create a better future.
Being held back by convention and conformity.
To take bold risks and forge new paths.
Courage to explore new possibilities and embrace uncertainty.
To lead the way and inspire others to follow in creating a new, better reality.
Innately driven to innovate and pioneer, The Trailblazer persistently seeks freedom and progress. Their primary motivation lies in challenging the existing norms and inspiring others to accompany them in forging a fresh, superior reality.
Boldly venturing into the unknown and taking significant risks, The Trailblazer is not satisfied with the status quo. Their impetus for change and progress is rooted in a deep-seated desire to alter circumstances for the better. Their vision for the future is both exhilarating and rewarding, and they are wholly devoted to manifesting this vision into reality.
The Trailblazer’s influential leadership and visionary capabilities constitute their key strengths. They can identify opportunities where others see barriers, fostering a contagious enthusiasm that attracts and inspires people to act. Despite obstacles or setbacks, The Trailblazer’s unwavering pursuit of their goals, coupled with their grit and determination, makes them a beacon of inspiration and an exemplar of innovative leadership.
At their best, The Trailblazer is confident, innovative, and distinct—inspiring others to join them on their journey to create a better future. They are unafraid to challenge the status quo and speak their mind. Their communication style is direct and to the point, focusing on the big picture and the possibilities that lie ahead.
To activate the Trailblazer, one must be willing to face challenges such as the risk of failure. They must have the courage to challenge the norm and take bold risks to forge new paths forward.
The Trailblazer faces several challenges in their pursuit of creating a new and better future. One of their biggest obstacles is resistance to change and the status quo. They may face skepticism or doubt from others who may not share their vision or enthusiasm for creating something new, and will find success in finding ways to bring others along.
This Trailblazer Subtype seeks out new experiences and thrives on excitement and unpredictability. They are always looking for the next great adventure and are not afraid to take risks to get there.
Driven by a sense of curiosity and a thirst for knowledge, this Trailblazer Subtype is constantly seeking out new information and insights and are not satisfied with conventional wisdom or established ways of thinking.
Focused on creating something new and innovative, this Trailblazer Subtype is not content with the way things are and is driven to find new solutions to old problems. They are not afraid to take on big challenges and are always looking for ways to make a positive impact.
As the founder of the Green Belt Movement and the first African woman to receive the Nobel Peace Prize, Wangari Maathai is a true embodiment of the Trailblazer archetype. Her revolutionary approach to environmental conservation, focusing on the empowerment of communities, particularly women, to plant trees, challenged existing norms. Maathai was unwavering in her pursuit of environmental sustainability, gender equality, and democratic rights, marking her as a true Trailblazer in environmental activism and women’s empowerment.
Stacey Abrams, a political leader, and voting rights activist has made a significant impact by challenging the status quo and advocating for progressive changes in the political landscape. Her relentless efforts to combat voter suppression and ensure fair elections in Georgia contributed significantly to changing the state’s voting patterns. As a leader, Abrams exemplifies the traits of a Trailblazer, identifying opportunities where others see barriers, fostering enthusiasm among her followers, and maintaining her unwavering pursuit of goals despite setbacks.
As the first American woman in space, Sally Ride broke new ground and created possibilities where there were none before. Ride’s historic journey challenged conventional perceptions and opened doors for countless women in the field of space exploration. Her subsequent work in education, promoting science and technology to young girls, exemplified her commitment to fostering new paths for others to follow. Her courage, vision, and pioneering spirit resonate with the key characteristics of the Trailblazer archetype.
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
A certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
A certified LGBT Business Enterprise® by the National LGBT Chamber of Commerce (NGLCC).
