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The 3 E’s: your guide to building an authentic brand

Brand Building

Expertise, Empathy, Evolution

In my strategic consulting work with clients over the past year, I have discovered the following three things that enable great leaders to create authentic, magnetic, and lasting personal brands: Evolution, Expertise, and Empathy. I consider these three “E’s” to be the basic fuel for establishing a personal brand that can inspire and positively impact others.

First, Expertise. Leaders with authentic personal brands are credible and legit. They have put in the time and have done the work. They practice and hone their craft. They are the best — or at least really good — at what they do. They always give their best effort. They never stop learning. Beyond just possessing expert knowledge or skills, however, they go the extra step and share their expertise with others. They teach and inspire. They make their talents available to those who need them. 

Second, Empathy. Leaders with magnetic brands are empathetic with themselves and others. They are self-aware and aware of others. They think of others and see how to help them. They practice listening and patience. They motivate and empower others. 

And finally, Evolution: Leaders with lasting personal brands live in the present but focus on the future. They consistently look for ways to adapt to new changes. They practice creativity and seek out creative solutions. Even though they have the experience and possess the expertise, they do not live in the past or rest on their laurels. 

There are many great leaders with strong, authentic personal brands who epitomize the three Es and stand for something larger themselves (Obama, Oprah, Bono, Serena, Lebron, just to name a few). We can learn from and be inspired by these great examples while remembering that there really are no “barriers to entry” for utilizing the 3 E’s. They are not exclusive or off limits to anyone. Circumstances and contexts can be very different from one individual to the next, but Evolution, Expertise, and Empathy begin with a mindset that anyone can adopt. 

When the three E’s work together and are guided by a higher-order purpose, mission, and vision, an individual can stand out, inspire others, and make a real impact. 

Want help crafting an authentic brand? Let’s connect!

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