When it comes to making an impact in your own life: you’re the dealer, the player, and the house. So, how will you play the cards you were dealt?

Evolution, Expertise, and Empathy. I consider these three “E”s to be the basic fuel for establishing a personal brand that can inspire and positively impact others.

Without really understanding what a “brand” was, I essentially swore allegiance to the Nike brand and the sport of basketball. What can this example teach us about impactful branding?