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Award-Winning Sports Strategist | Global Marketing & Communications Leader | Social Impact Innovator

Dr. La Quita Frederick

Dr. La Quita Frederick, better known as Dr. Q, stands at the forefront of sports industry innovation as an Award-Winning Global Sports Strategist seeking to transform the field into one that inspires an equitable and impactful world. Serving as a bridge that unites academic wisdom with real-world application, Dr. Q is on a mission to amplify unheard voices, magnify untold stories, and recognize progressive impact throughout the dynamic world of sports and beyond.

As a celebrated Academic Leader, Marketing and Communications Expert, and impassioned Social Impact Innovator, Dr. Q’s distinguished reputation permeates the industry. She is a recipient of coveted accolades such as the Athletes’ Voices Academic Change Maker Award and Division I Athletic Directors’ Association’s Excellence in Sportsmanship award.

Her influence reverberates through the sports world, where she leverages diverse global platforms to shape its future. As a keynote speaker at the International Business School in France and as a visiting professor at the Universidad Loyola Andalucía in Spain, she shared her insights on crucial industry topics like “Sport and Digitalization”, “The Business of International Sports and Sponsorship,” and “The Business of Global Sports Events.” She confronts complex issues like athlete compensation and the role of female student-athletes in the Name, Image, and Likeness era through her virtual roundtables and workshops. Featured in podcasts like Sports Business Review and Black in Sports, her “Sports Marketing Masterclass,” and influential publications, she provides incisive analyses and facilitates conversations on diversity hiring policies. This cements Dr. Frederick as a pivotal figure in sports innovation and social impact.

In her current role as a Professor and Director of Georgetown University’s Sports Industry Management Program, Dr. Frederick nurtures emerging leaders of today and tomorrow by empowering them to lead the sports industry into the future. Additionally, her roles at prestigious institutions like St. John’s University and Saint Peter’s University underpin her commitment to excellence in sports management education. Her significant contributions to these institutions’ academic fabric have shaped the next generation of sports industry leaders.

Dr. Q’s commitment to sports philanthropy and equity is highlighted by her significant contributions to entities like the NCAA’s Dr. Charles Whitcomb Leadership Institute and Athletes’ Voices. As a seasoned leader, she utilizes her emotional intelligence and strong interpersonal skills to foster trust, inspire confidence, and promote credibility within her professional sphere, thereby driving positive change in the communities she serves.

In her earlier career, Dr. Q served sports organizations and professionals with the creation of comprehensive marketing strategies and program development. And her immersive leadership roles within esteemed professional teams like the Atlanta Braves, Durham Bulls, and Orlando Magic, as well as her leadership for Athletic Departments at Power Five schools like The Ohio State University and North Carolina State University, gave her a first-hand, comprehensive understanding of the sports industry, instilling in her a determination to drive transformative change in sports and beyond.

Dr. Frederick brings a blend of lifelong immersion in sports and robust academic credentials to her transformative work. Raised as a coach’s daughter, she has been steeped in the world of sports from her earliest years. This lived experience is complemented by an extensive educational journey, which began with dual Bachelor of Arts degrees in Communication & Media Studies and English Language & Literature from North Carolina State University. She later achieved a Master of Arts in Sport and Fitness Administration/Management from The Ohio State University and a Doctor of Education (Ed.D.) in Sport and Fitness Administration/Management from the United States Sports Academy. 

Dr. Q’s invaluable blend of academic prowess, sports industry experience, and dedication to social entrepreneurship underscores her influence as an industry innovator. Guided by her commitment to equity and inclusivity, she pushes boundaries to drive transformative change. With a vision to influence and shape a more impactful landscape, Dr. Q continues to create equitable opportunities through sports.

Shaping a more impactful & inclusive sports landscape.

Leading Expertise:

  • The symbiotic relationship between diversity and sports

  • The untold stories of the people powering sports

  • What the sports industry can learn from sports academia

  • How to discover & celebrate your true self

Connect with Dr. Q

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