Priscila Penha is an innovative human experience strategist with over 30 years of international expertise leading design at global technology brands, including Google, DocuSign, and Citrix Systems. Her human-centered approach to creative development prioritizes thoughtful user experiences that deliver positive outcomes.

As the Senior Design Director at Google, Penha leads a team of designers and creators to develop inclusive digital experiences that engage Google’s billions of users. She believes in the potential for virtual platforms to create change through relevant and beneficial opportunities.

Penha’s exceptional contributions to advancing Google’s advertising and privacy platforms have earned her recognition as one of Google’s 25 Power Players by Business Insider. She has developed cutting-edge systems that measure advertising performance across multiple platforms while protecting user privacy. She has also fostered a more collaborative environment for these initiatives, establishing Google as a leader in privacy innovation.

As an industry thought leader, Penha is passionate about reimagining digital advertising platforms to impact consumers, small businesses, and society for the better. She envisions a future where advertising goes beyond targeting to increase access and opportunity for underserved businesses and individuals. Ultimately, Penha believes that the advertising of tomorrow can be leveraged to create a more equitable and inclusive economy by promoting products and services that benefit a wider range of people, including those who traditional marketing strategies may have previously overlooked.

With her record of innovation, as demonstrated by her contribution to two patents, Penha embodies the potential of holistic leadership to drive society forward. The patents, “Providing Enhanced Message Management User Interfaces” and “Providing Enhanced Application Interoperability,” not only enable digital multitasking but also enhance communication between digital applications.

By showcasing the value of inclusive leadership in technological advancements, Penha sets an example for how diverse perspectives can lead to transformative progress in various fields.

Before joining Google, she served as the Senior Design Director at DocuSign and the Design Director of Mobile Applications at Citrix. Penha also built an impressive portfolio as an independent designer and art director in the UK and US and as Lead Designer at Yako’s Indústria e Comércio in Brazil.

As a proud bilingual Latina, she champions inclusive leadership that empowers others to contribute and grow. Penha is an active member of Google’s Latin Leadership Counsel, Latin ERG Community, and UX Leadership Council.

She holds a Bachelor’s degree in Advertising and Mass Communications from the Universidade Federal de Minas Gerais in Brazil. With her expertise in synthesizing priorities into beautiful experiences, Penha is making progress in advancing equity by ensuring that all communities are valued and by positively influencing the technologies society relies on most.