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Expert Sports Marketer | Active Board Member | Philanthropic Leader

Yvette Casares (Willis)

While leading partnerships and business development for internationally-known entities in sports, entertainment, and technology, Yvette Casares Willis has developed innovative brand engagements for millions of people around the world throughout her 20-year career.

Today, she is driving Corporate Partnerships for Playfly Premier Partnerships, an industry leader in the branding of sporting events, venues, and sponsorship platforms. Casares Willis believes sports can play a larger role in bringing people together, and she is aligning partners to create space where experiences can best be shared.

From securing national partnerships that drive community to building relationships that contribute to community, Casares Willis is on a mission to create meaningful connections to progress people, places, and society.

Casares Willis is helping secure mental health standards for fellow Californians as a Public Board Member for the Board of Behavioral Sciences by serving a five-year term appointed by the Governor of California. Six years ago, she was elected to the Texas Lyceum where she joined 95 fellow representatives to advance bipartisan initiatives and served as the Vice President of Development and Membership.

Casares Willis has driven results for herself and others throughout the last two decades.

During the last decade, Casares Willis grew cross-industry partnerships that improved reach and results for professional sports membership network Pro Sports Assembly, technology startup accelerator MassChallenge, and global entertainment leader Live Nation.

And the first decade of her career informed her ‘mover and shaker’ mentality as she led sales for Major Leagues Soccer’s Houston Dynamo, Major Leagues Baseball’s Houston Astros, and the National Hockey League’s Boston Bruins.

As a bilingual, relational leader, Casares Willis is committed to sparking new connections to advance society. And as an industry leader and philanthropic advocate, Casares Willis is lighting the way for others to join in partnership.

Aligning brand partners for sporting events, venues & sponsorship platforms

Leading Expertise:


  • Championing a mover & shaker mentality

  • Activating your network for good

  • What sports partnerships mean beyond dollars & deals

  • The impact of a philanthropic mindset

  • Making the most of what life brings to you

Connect with Yvette


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