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College Coaches: Why sharing your story matters

Brand BuildingLeadership

Unlocking Your Story 

Really knowing who your student-athletes are and what they value is essential to unleashing their potential. And as important as it is to get to know your student-athletes as individuals, it is also important to understand the broader societal and cultural context in which these student-athletes are living in order to form connections with them.

In order to make meaningful connections with potential recruits, you’ll need to tap into your personal side and develop your brand story as a coach. Let’s take a closer look at why and how to do this. And for even more best practices, check out our latest eBook, Personal Branding for College Coaches: Why telling your personal story matters to your Gen Z recruits.

Why Authentic Storytelling Matters

Your students want to know who you are as a coach. The reputation and image of your school and your team are valuable, yes, but nothing compares to your reputation as a coach and the power of your own storytelling. Are you putting your best foot forward in terms of creating a brand that others perceive positively?

Beyond your win-loss record, online bio, and program materials, do your student-athletes (and potential recruits) know who you are and what your values are off the court? Making these aspects of yourself as a leader visible (especially in the digital age) and known to others can help you to attract and recruit the best fits for your team and build your program.

Creating a Personal Brand

For your brand story to be impactful in the recruiting process, it will take more than just “putting yourself out there more.” Students will connect with your story when it is relevant–when it touches on what truly matters to them. 

Relevance, generally speaking, is about being appropriate or meaningful in the moment. In branding, we talk about achieving relevance in terms of reaching the right consumer, with the right product, with the right message, at the right moment/point in time, in the right place to compel them to choose your brand. 

But beyond just the image, the most powerful (and relevant) brand stories from coaches have the ability to evoke and create meaningful emotions, feelings, and inspiration. Most of the time, the pathways to these meaningful connections are forged by personal stories.

Stories serve as inspiration and motivation for this generation of students. When they recognize your authenticity, they are more likely to give you and your team a chance.

Build Your Brand

If you are seeking a clearer, more established brand voice, our team at BREAKTHRU Brands is standing by, ready to help you unlock your potential and give you the boost necessary to own your mission, recruit like-minded talent to your programs, and continue to stand out as a leader in your community. Are you ready to create and build a brand that is uniquely YOU

You don’t have to go it alone. Access our free resource, Personal Branding for College Coaches, to learn more about how you can develop your unique, bold story. 

Download our free resource for college coaches.

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