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OUR SERVICES & PROCESS

Start building your Personal Brand.

What we do:

We apply our knowledge and expertise in branding to help you strategically position and promote yourself, enabling others to better see who you are, what you do, and what makes you different.

How we collaborate with you:

We work with each client to understand and identify your unique needs and put together a personalized approach towards building your Personal Brand.

Our Approach

BREAKTHRU BRANDS services range from half-day Personal Brand Strategy Sessions to more comprehensive, six-month Personal Brand Launch Engagements consisting of the following phases:

Phase 1:

Discovery

  • After a brief, self-guided Discovery Questionnaire and a Breakthru-led Personal Brand Assessment, we will host a series of Discovery interviews with the top key stakeholders in your life to get a more holistic, deeper understanding of you.  

  • We will then facilitate a half-day, in-person Discovery Summit with you to uncover insights into your talents, your true voice, and your aspirations. 

  • We will unpack what makes you uniquely “You” today, and what you want to be in the future.

  • We will begin to guide you to develop your own clear and concise personal narrative which will allow you to differentiate yourself and stand out from the crowd. 

  • At the conclusion of the Discovery phase, we will discuss and align on your key opportunities for growth and hone into specific success outcomes for your Personal Brand Launch.


Phase 2:

Positioning and Personal Brand Strategy

  • Equipped with all that we learn in the Discovery phase, we then conduct our own research to understand the audience you want to influence as well as the competition in your field.

  • Using this data, we will make a strategic decision about how to position your Personal Brand and develop a personalized Brand Strategy Playbook for you. 

  • This Playbook will include a concise statement of your personal “Why” and contain guidelines in terms of what your message should be, how you should say it, and where you should say it to remain on-brand. 


Phase 3:

Content & Media Strategy

  • With the strategic foundation now in place for your Personal Brand, we will then develop a personalized Content and Media Strategy that will enable you to share your ideas, increase visibility in your industry, and build a positive reputation at scale.

  • We will start with a full review of any public or thought-leadership content you may have already created or published.

  • We will then identify the types of content you will need to enhance your presence relative to your objectives, both online (website content, blogs, social media content, online publications, webinars, etc.) as well as offline (speeches, seminars, guest lectures, articles, etc.).

  • We will collaborate with you to draft the content for your website and recommend a content strategy for your social media “relaunch”.


Phase 4:

Photoshoot

  • To ensure that your visual narrative supports and amplifies your Personal Brand story, we will prep, manage, and fully direct a half-day professional photoshoot with you.

  • We will provide you with a photoshoot plan in advance so that you will be well-prepared and will walk away with impactful, high-quality, on-brand visual assets for future use.


Phase 5:

Website Design,  Development, & Launch

  • We will integrate a selection of the best photos from your photoshoot, the visual design elements of your brand, and the copy we have drafted, as well as any of your own personal content, into a professional, state-of-the-art, and customizable WordPress website.

  • We will work closely with you to guide you through our recommendations and take in all of your feedback before finalizing.

  • Upon your final approval, we will meet to transfer ownership of the website to you and guide you through the process of purchasing your WordPress account, connecting your domain/url, setting up your website privacy policy, and making your website live.

  • We will train you how to easily make content updates to your site going forward, or we can arrange to manage this for you.


Phase 6:

Strategic Network Activation

  • Now that you have relaunched your Personal Brand, we will coach you to cultivate and broaden your Strategic Network in order to amplify your Personal Brand and ensure that your main messages will get known, recognized, and appreciated.

  • We will guide you towards the strongest opportunities to demonstrate and transfer your knowledge, share best-practices, and showcase what you do best.

  • We will recommend tactics to help you to activate your networks to attract supporters, sponsors, and build credibility.

By Being You, you will do more than just stand out and get noticed, you will inspire others to do the same.

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