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OUR SERVICES & PROCESS

Start building your Personal Brand.

What we do:

We apply our knowledge and expertise in branding to help you strategically position and promote yourself, enabling others to better see who you are, what you do, and what makes you different.

How we collaborate with you:

We work with you to understand and identify your unique needs and put together a personalized plan to build your Personal Brand to support and enable your personal and professional goals.

Our Approach

BREAKTHRU BRANDS strategy, coaching, and content development collaborations typically span 3 to 4 weeks and consist of the following phases:

Phase 1

Discovery

  • A brief, self-guided Discovery Questionnaire and a Breakthru-led Personal Brand Assessment, followed by a series of Discovery interviews with the top key stakeholders in your life to get a more holistic, deeper understanding of you.  

  • A Discovery Session to uncover insights into your talents and strengths and identify your true voice and aspirations. 

  • The development of your clear and concise personal narrative enabling you to confidently differentiate yourself and stand out from the crowd. 

  • Alignment on your key opportunities for growth and a focused list of intended outcomes from your relaunched Personal Brand.


Phase 2

Positioning and Personal Brand Strategy

  • Equipped with all that we learn in the Discovery phase, we then conduct our own research to understand the audience you want to influence as well as the competition in your field.

  • Using this data, we will make a strategic decision about how to position your Personal Brand and develop a personalized Brand Strategy Playbook for you. 

  • This Playbook will include a concise statement of your personal “Why” and contain guidelines in terms of what your message should be, how you should say it, and where you should say it to remain on-brand. 


Phase 3:

Content & Media Strategy

  • With the strategic foundation now in place for your Personal Brand, we will then develop a personalized Content and Media Strategy that will enable you to share your ideas, increase visibility in your industry, and build a positive reputation at scale.

  • We will start with a full review of any public or thought-leadership content you may have already created or published.

  • We will then identify the types of content you will need to enhance your presence relative to your objectives, both online (website content, blogs, social media content, online publications, webinars, etc.) as well as offline (speeches, seminars, guest lectures, articles, etc.).

  • We will collaborate with you to draft the content for your website and recommend a content strategy for your social media “relaunch”.


Phase 4:

Headshots & Visual Asset Library

  • To ensure that your visual narrative supports and amplifies your Personal Brand story, we will prep, manage, and fully direct a professional photoshoot for you.

  • We will guide you to collect and curate a set of impactful, high-quality, on-brand visual assets for future use.


Phase 5:

Website Design,  Development, & Launch

  • We will integrate a selection of the best photos from your photoshoot, the visual design elements of your brand, and the copy we have drafted, as well as any of your own personal content, into a professional, state-of-the-art, and customizable website.

  • We will work closely with you to guide you through our recommendations and take in all of your feedback before finalizing.

  • We will train you how to easily make content updates to your site going forward, or we can arrange to manage this for you.


Phase 6:

Strategic Network Activation

  • Now that you have relaunched your Personal Brand, we will coach you to cultivate and broaden your Strategic Network in order to amplify your Personal Brand and ensure that your main messages will get known, recognized, and appreciated.

  • We will guide you towards the strongest opportunities to demonstrate and transfer your knowledge, share best-practices, and showcase what you do best.

  • We will recommend tactics to help you to activate your networks to attract supporters, sponsors, and build credibility.

By Being You, you will do more than just stand out and get noticed–you will inspire others to do the same.

Get Started

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