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Chief Sports Executive | Strategic Innovator & Operator | Market Expansion Expert | Champion of Access & Inclusion

Lizabeth Montaño

Lizabeth Montaño is a seasoned Chief Executive with over 15 years of strategic leadership across operations, finance, and strategy in the sports and entertainment industries. Celebrated for her strategic depth and commitment to inclusivity, Montaño has driven transformative initiatives that significantly broaden access and stimulate growth.

She made history as the first Latina Chief Operations & Strategy Officer in the National Hockey League with the Arizona Coyotes. Montaño orchestrated the team’s move to a new venue, dramatically boosting ticket sales and expanding market engagement. Under her leadership, the organization revitalized consumer experiences and expanded market reach through data-driven operational improvements and by diversifying the executive team, greatly enhancing consumer satisfaction.

In her consultancy roles, Montaño demonstrated deep expertise in go-to-market and growth strategies across various consumer sectors. At LA Montano Ventures, she led strategic consultancy, enhancing business execution and market growth. Her tenure as interim COO at gymGO and a film distribution company within Syncom Venture Partners showcases her ability to drive significant product and market enhancements, optimize pricing strategies, and restore financial stability.

As Vice President at Panavision and Maya Cinemas, Montaño successfully blended creative vision with strategic execution. She led financial analyses and strategic partnerships that propelled global growth, exceeding growth and profitability targets at Maya Cinemas through strategic and operational leadership.

Montaño’s entrepreneurial spirit shines through in her founding of Depot Fitness, an LA-based fitness brand that she expanded significantly regionally. Her societal impact is evidenced by her active roles as a Board Member at Valley of the Sun United Way and a member of CHIEF, where she creates environments that promote personal and professional growth.

Holding an MBA from Harvard Business School, a Master’s in Economics from UC Santa Barbara, and a Bachelor’s in Economics from Eastern Kentucky University, Montaño’s educational foundation complements her empathetic and inclusive leadership style.

In a constantly evolving landscape, Montaño remains committed to redefining industry standards and elevating the fields of sports and entertainment to unprecedented levels of inclusivity and success. Her proven track record of enhancing team performance and catalyzing transformative changes serves as a testament to her impactful leadership.

Shaping the Future of Sports & Entertainment with Inclusive Growth Strategies.

Leading Expertise:


  • Fostering Inclusive Cultures for Collective Success

  • Empowering Individual Strengths & Authentic Expression

  • Integrating Perspectives for Customer Connection & Market Expansion

  • Expanding Universal Access & Sports Representation

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