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Let’s be fearless together.

As a women-owned, women-led agency with over 60 years of combined experience leading global brands and successful startups, we have navigated workplace environments saturated with discrimination and bias.

We have bumped our heads on the proverbial glass ceiling and realized that we cannot change these systems by working alone. Only through working together, and by having each others’ backs, can we make a difference.

Let’s be fearless together.
Let’s be fearless together.

On a mission to disrupt the system.

We empower women and those underrepresented in professional environments to speak up, stand out, and make the world more equitable. Our BREAKTHRU values inform our approach and how we support female leaders to take action and make an impact.

B

Boldness

R

Representation

E

Empowerment

A

Action

K

Knowledge-seeking

T

Transparency

H

Humility

R

Realness

U

Uplifting Others

FOUNDER & PARTNER

Hello, I’m Laura Barnard.

(SHE/HER/HERS)

With a background in Psychology from Harvard University, an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business, and nearly two decades of experience in marketing and brand management roles guiding iconic, global consumer brands, I understand and appreciate the power of branding.

I believe that the same strategic principles and approach to developing world-class consumer brands, particularly positioning and storytelling, can be applied to developing amazing, inspired personal and professional brands.

As a former college athlete, I also understand and appreciate the power of teamwork – and I let this collaborative spirit guide my interactions with my clients and virtual team every day.  

I am honored to have the opportunity to do the type of work I am most passionate about with incredible leaders in business and sports who are changing the game and making an impact

CEO & PARTNER

Hi, I’m Lindsay Gaskins.

(SHE/HER/HERS)

As an experienced CEO and entrepreneur, I have led the growth of start-ups and established brands across retail, e-commerce, and technology. I have a passion for growth, innovation and progress, and through some luck and determination I have found a seat at many different high-powered tables. 

And, unfortunately, in each of my roles as a corporate employee, a founder, an advisor, and a board member, I have experienced first-hand the destruction caused by our archaic patriarchal systems. I believe that if there were less white men at the decision making table we could really start dealing with this country’s deep inequity and stop perpetuating the systems that continue to hurt us all.

My mission is to put my 20 years of experience and my business building skill set towards helping more women and non-binary individuals find their own power and help them to build what they want to see in the world – so that collectively we can work to tear down the patriarchy.

Hallie Robinson

PARTNER

I’m Hallie Robinson.

(SHE/HER/HERS)

From startups to established brands, I bring ideas to life.

In leading marketing, product, and technology teams over the last 15 years, I have a digital-centric approach to growth. And with a background in Communications and an MBA, I am skilled in go-to-market strategy and business development. 

I am passionate about creative, digital experiences that are as enjoyable for users as they are for brand leaders. From how a brand looks, sounds and feels, to building efficient, scalable operational systems, I help brands activate and grow strategically and meaningfully.

As an entrepreneur, founder, and strategist, I enjoy helping good ideas stand up and stand out. And it’s a privilege that our clients trust us to help them do just that.

Hallie Robinson
BRAND MANAGER

Hi, I’m Lorrie Cardwell-Panfil.

(SHE/HER/HERS)

I am motivated by helping others find genuine happiness.

With a background in sociology and a career focused on the development of people and communities, my 15 years of professional experience have been centered around helping people live authentically and purposefully.

From leading classrooms to community centers, I am passionate about learning and development. And these very personal, hands-on experiences have informed my human-centric approach to marketing, branding, and personal growth.

From clients making big decisions to colleagues navigating next steps, I have always been someone others turn to in order to find clarity. And at BREAKTHRU Brands, it is an honor to provide a trusted ear and safe space for purpose-driven leaders to discover their own motivations as the first step in our brand-building process.

Lorrie Cardwell-Panfil
Lorrie Cardwell-Panfil
CONTENT STRATEGIST & COPYWRITER

Hello, I’m Kat Yocum.

(SHE/HER/HERS)

With a well-rounded background in marketing, creative writing, and the arts, I am uniquely positioned to empower each of our clients to build their own BREAKTHRU Brand.

Throughout the course of my academic and professional careers, I have honed my skills in long-form writing, editing, and organization. My MA in Creative Writing and my BA in English have helped me both in copywriting and in proofreading; they have also enabled me to become an excellent researcher and critical-thinker.

I enjoy putting pen to paper (or fingers to keys), and I prioritize creativity and collaboration to fully understand our clients’ needs and bring their dreams to fruition.

Personally and professionally, I am passionate about justice, equity, arts and culture, health and wellness, and, of course, writing.

Together, we can make a difference.

We take a highly collaborative, hands-on approach to building your brand. Through careful listening and a deep sense of empathy, we ensure that each deliverable is personalized and carefully crafted to authentically represent you.

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