Empowering individuals to BREAKTHRU as authentic leaders.

Dedicated to helping individuals and organizations cultivate authentic leadership, we provide a unique and comprehensive approach to leadership development.
Empowering leaders to lead as they are.

Our team of Brand Strategists guide individuals to see and believe in their leadership potential. 

By integrating personal branding with proven development strategies, we offer a tailored pathway to leadership. Whether enhancing their impact or elevating their effectiveness, our Leadership Strategies help individuals shine. This approach ensures each person can effectively communicate their unique strengths, fostering greater influence and engagement.

On a mission to advance identity equity in leadership.

The genesis of BREAKTHRU Brands was not just an idea, but a culmination of lived experiences, and a deep-seated belief in the transformative power of authentic leadership

Founder Laura Barnard embarked on a professional journey rich in leadership and branding across global iconic brands. Yet, it was the personal journey of overcoming stereotypes, breaking through barriers, and recognizing the lack of representation in leadership that ignited the fire to build a team of equity-minded leaders to help shift the leadership landscape.


Broadening the spectrum of leadership.

Authored by BREAKTHRU’s founder Laura Barnard, her new book aims to elevate authentic leadership. Through her proprietary concept of ‘Leadership Types,’ leaders can explore 12 inclusive leadership styles that form the foundation of BREAKTHRU’s work, while receiving recommendations on how to best connect and communicate.


Hi, I’m LaTasha Brown.


With an extensive corporate and creative career, LaTasha Brown humanizes words and propels strategies and brands to the next level.

Through storytelling, Brown’s superpower is helping leaders illuminate their authentic voices. She captures words in a way that gives life and creates vivid imagery. She aims to craft content that tells unique narratives and resonates and reflects one’s best, most confident self.

Always with diversity and inclusion at the forefront, Brown’s creative writing experience spans international publications and corporate insights that influence various industries: media, music & entertainment, manufacturing, human services, and education.

Brown’s MA and BA in psychology, her focus on leadership development, and her passion for creative, strategic branding complement her overall reach when challenging various perspectives and brands to think and be better.

LaTasha Brown
LaTasha Brown
Lorrie Cardwell-Panfil


Hi, I’m Lorrie Cardwell-Panfil.


Lorrie Cardwell-Panfil is motivated by helping others find genuine contentment.

With a BA in Sociology and a career focused on the development of people and communities, Cardwell-Panfil’s 15 years of professional experience have been centered around empowering others to live authentically and purposefully.

From leading classrooms to community centers, Cardwell-Panfil is passionate about learning and development. And these very personal, hands-on experiences have informed her human-centric approach to marketing, branding, and personal growth.

From clients making big decisions to colleagues navigating next steps, she has always been someone others turn to in order to find clarity. And at BREAKTHRU, Cardwell-Panfil provides a trusted ear and safe space for purpose-driven leaders to discover their own motivations.

Lorrie Cardwell-Panfil


Hi, I’m Lindsay Gaskins.


Lindsay Gaskins propels people, ideas, and organizations forward. As a magnetic, award-winning CEO, Board Member, Founder, and Activist, Gaskins drives progress by challenging societal standards and innovating for future growth.

As CEO of BREAKTHRU, Gaskins guides leaders to build disruptive, leader-centric brands that encourage bold thinking and brave initiative. And as an active Founding Member of Chief, the largest women’s network, and Board Member for an LGBTQIA+ non-profit, she is on a mission to spark action through empowerment.

Over the past 20+ years, innovation has followed where Gaskins has led. Since her Crain’s 40 Under 40 recognition early in her career, Gaskins has grown a portfolio of barrier-breaking brands for nationally-known entities, emerging executives, and growing startups–including her own.

And as Gaskins lives out her purpose, she is helping replace a legacy of patriarchy with leaders who are building connection and inclusion.

Hallie Robinson


I’m Hallie Robinson.


With a passion for stimulating divergent perspectives and cultivating dynamic experiences, Hallie Steube Robinson leads the development and execution of brand strategy at BREAKTHRU.

Her natural entrepreneurial spirit, MBA in Business and BA in Mass Communications, and 15+ years of experience leading marketing and technology teams have created diverse opportunities of impact. And as an expert strategist, Robinson provides intentional support to others–serving as a connector of information and insight.

From how a leadership brand looks, sounds, and feels to building scalable strategies and systems, Robinson activates growth strategically and meaningfully. Not only does she possess technical skills and expertise, but her innate curiosity and desire for others to be their most authentic self are also what ignite the quality of her influence. 

As an entrepreneur, founder, and strategist, Robinson is unlocking the strategic thinking, positioning, and communications that make leaders internally clear in order to set them up to make the greatest impact.

Hallie Robinson

Hello, I’m Kat Yocum.


With a well-rounded background in marketing, creative writing, and the arts, Katherine “Kat” Yocum is uniquely positioned to empower clients to build their own authentic leadership brand.

Throughout the course of her academic and professional careers, Yocum has honed her skills in long-form writing, editing, and organization. Her MA in Creative Writing and BA in English have helped her both in copywriting and proofreading; they have also enabled her to become an excellent researcher and critical thinker.

Yocum enjoys putting pen to paper (or fingers to keys), and she prioritizes creativity and collaboration to fully understand a client’s needs and bring their ideas to fruition.

Personally and professionally, Yocum is passionate about academia, justice, equity, arts and culture, health and wellness, and, of course, writing.

Kat Yocum
Kat Yocum
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