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Disrupting the status quo.

As a women-owned, women-led agency, we are breaking tradition and leading others to do the same.

Let’s be fearless together.

Our BREAKTHRU values inform our approach and how we support female leaders to take action and make an impact.



















Uplifting Others


Hello, I’m Laura Barnard.


Laura Barnard founded BREAKTHRU with a no-limits mindset. By empowering women and her LGBTQIA+ community to break barriers, Barnard is on a mission to close gender gaps in leadership.

Leveraging her two decades of experience in marketing and branding, Barnard has focused her agency on building leadership brands for those boldly leading us into the future

Collaboration is central to Barnard’s personal brand. As a former Division I athlete, she has experienced the power of teamwork and the importance of each teammate. She brings energy, openness, and perseverance to collaborative environments while motivating others to self-actualize into clear and confident contributors.

Her BA in Psychology from Harvard University and MBA in Marketing & Strategic Management from the University of Chicago have informed her belief that great brands start with great leadership.

And as she builds brands for purpose-driven leaders, Barnard aligns with their drive to end prejudice, eliminate discriminatory obstacles, and advance equity.


Hi, I’m LaTasha Brown.


With an extensive corporate and creative career, LaTasha Brown humanizes words and propels strategies and brands to the next level.

Through storytelling, Brown’s superpower is helping women leaders illuminate their authentic voices. She captures words in a way that gives life and creates vivid imagery. She aims to craft content that tells unique narratives and resonates and reflects one’s best, most confident self.

Always with women, diversity, and inclusion at the forefront, Brown’s creative writing experience spans international publications and corporate insights that influence various industries: media, music & entertainment, manufacturing, human services, and education.

Brown’s MA and BA in psychology, her focus on leadership development, and her passion for creative, strategic branding complement her overall reach when challenging various perspectives and brands to think and be better.

Lorrie Cardwell-Panfil


Hi, I’m Lorrie Cardwell-Panfil.


Lorrie Cardwell-Panfil is motivated by helping others find genuine contentment.

With a BA in Sociology and a career focused on the development of people and communities, Cardwell-Panfil’s 15 years of professional experience have been centered around empowering others to live authentically and purposefully.

From leading classrooms to community centers, Cardwell-Panfil is passionate about learning and development. And these very personal, hands-on experiences have informed her human-centric approach to marketing, branding, and personal growth.

From clients making big decisions to colleagues navigating next steps, she has always been someone others turn to in order to find clarity. And at BREAKTHRU, Cardwell-Panfil provides a trusted ear and safe space for purpose-driven leaders to discover their own motivations.

Lorrie Cardwell-Panfil


Hi, I’m Kate Cronin.


As a sales and marketing leader with 20+ years of experience in the collegiate and professional sports spheres, Kate Cronin guides industries and individuals with her recruiting and fundraising savvy. 

Cronin’s extensive network has transformed clients and companies into leaders in the communications space. And her commitment to building a community of empowered, bold women aligns her mission seamlessly with BREAKTHRU’s. 

With a passion for the game of women’s basketball and an extensive background in the sport, Cronin combines her enthusiasm for winning, competition, and launching new products with a scrappy start-up mentality. 

Cronin thrives in a team environment by applying excellent communication, sales & marketing expertise, and established industry relationships with the goal of high achievement and growth for all BREAKTHRU clients.


Hi, I’m Lindsay Gaskins.


Lindsay Gaskins propels people, ideas, and organizations forward. As a magnetic, award-winning CEO, Board Member, Founder, and Activist, Gaskins drives progress by challenging societal standards and innovating for future growth.

As CEO of BREAKTHRU, Gaskins guides women to build disruptive, leader-centric brands that encourage bold thinking and brave initiative. And as an active Founding Member of Chief, the largest women’s network, and Board Member for an LGBTQIA+ non-profit, she is on a mission to spark action through empowerment.

Over the past 20+ years, innovation has followed where Gaskins has led. Since her Crain’s 40 Under 40 recognition early in her career, Gaskins has grown a portfolio of barrier-breaking brands for nationally-known entities, emerging executives, and growing startups–including her own.

And as Gaskins lives out her purpose, she is helping replace a legacy of patriarchy with women who are building connection and inclusion.


I’m Hallie Robinson.


With a passion for stimulating divergent perspectives and cultivating dynamic experiences, Hallie Steube Robinson leads the development and execution of brand strategy at BREAKTHRU.

Her natural entrepreneurial spirit, MBA in Business and BA in Mass Communications, and 15+ years of experience leading marketing and technology teams have created diverse opportunities of impact. And as an expert strategist, Robinson provides intentional support to others–serving as a connector of information and insight.

From how a leadership brand looks, sounds, and feels to building scalable strategies and systems, Robinson activates growth strategically and meaningfully. Not only does she possess technical skills and expertise, but her innate curiosity and desire for others to be their most authentic self are also what ignite the quality of her influence. 

As an entrepreneur, founder, and strategist, Robinson is unlocking the strategic thinking, positioning, and communications that make leaders internally clear in order to set them up to make the greatest impact.

Hallie Robinson

Hello, I’m Kat Yocum.


With a well-rounded background in marketing, creative writing, and the arts, Katherine “Kat” Yocum is uniquely positioned to empower clients to build their own authentic leadership brand.

Throughout the course of her academic and professional careers, Yocum has honed her skills in long-form writing, editing, and organization. Her MA in Creative Writing and BA in English have helped her both in copywriting and proofreading; they have also enabled her to become an excellent researcher and critical thinker.

Yocum enjoys putting pen to paper (or fingers to keys), and she prioritizes creativity and collaboration to fully understand a client’s needs and bring their ideas to fruition.

Personally and professionally, Yocum is passionate about academia, justice, equity, arts and culture, health and wellness, and, of course, writing.

We can do this together.

As a women-led, women-owned agency, we believe in the collective power of women working together towards a common goal.
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