Wendy Nelson, a skilled outdoorswoman and shooting sports enthusiast, is challenging norms in a traditionally male-centric sector. Through her groundbreaking venture tailored for women, Nelson aims to bolster confidence, enrich outdoor experiences, and foster camaraderie among them.

Central to Nelson’s mission is promoting female self-reliance. Beyond equipping them with tools, she prioritizes in-depth knowledge and expert training emphasizing empowerment and safety. Nelson’s goal transcends readiness: she seeks to foster mastery and confidence. Her platform supplies resources and products to reinforce self-assurance, ensuring women not only excel in the field but also cultivate a robust community beyond it.

A cornerstone of Nelson’s career is connectivity. As the Director of Membership for the prestigious Wing & Barrel Ranch, Nelson brings together marksmen and women, sharpshooters, hunters, and other shooting specialists to a haven on the West Coast. This sanctuary provides an array of experiences, from year-round sporting clays to seasonal bird hunting and diverse outdoor adventures.

Furthermore, she spearheads Strategic Partnerships for this Sonoma, California locale, intertwining membership packages with community events, such as wine pairings, gourmet meals, and multifaceted activities introduced by and experienced with regional partners.

Nelson’s commitment to community-building extended beyond shooting sports. Most recently, she served as a Councilmember of the Greater Sacramento Economic Council (GSEC), actively collaborating with regional CEOs, with an eye toward transforming Sacramento into a hub of innovation. Furthermore, her two-decade tenure as a consultant in legislative affairs and public policy underscored her advocacy and influence.

A Chico State alumna, Nelson’s academic credentials include a BS in Political Science and Government, further enriched by a Paralegal Certificate. Nelson is a devoted family woman, travel enthusiast, and arts aficionado whose Northern California upbringing seeded her profound love for the outdoors. 

Driving forward, Nelson leverages her expertise and fervor to sculpt a brand harmonizing shooting sports, safety, and opportunities for women to find zen in the outdoors. It’s not just about carving a niche; it’s a movement. Nelson is leading the way, rallying women to discover their innate strength and inner peace through transformative outdoor experiences.