As a leading research and insights veteran with over 15 years of experience, Christine Lawrence’s expertise has informed the production and consumption of some of the world’s largest sports and entertainment providers, including World Wrestling Entertainment (WWE), Spike TV, and MTV Networks. 

Through data-driven storytelling, Lawrence excels at increasing understanding, improving decision-making, and elevating deliverables for organizations creating content while impacting how and when consumers engage with content.

As the Senior Director of Media Insights and Analytics for WWE, Lawrence has emerged as a mobilizing leader for the global organization. Over the past decade, she has led her team in providing consumer insights and consumption analyses that impact entertainment delivery to 1 billion households across 180 countries in 30 languages.

For Lawrence, data analysis enables the discovery of human behavior. And she is passionate about her work’s role in creating shared experiences where people increase their understanding of one another. 

As a Senior Analyst for Viacom’s Spike TV and MTV Networks, and an Analyst for The Nielsen Company, Lawrence has contributed to new opportunities and improved outcomes for industry giants. And her resourceful, energetic, and curious nature enables her to easily translate complex data that is meaningful and impactful to a variety of stakeholders.

Where the world sees entertainment, Lawrence sees raw data and opportunity. While she is a fan of WWE, an enthusiast of puzzles and games, and a New York Mets season ticket holder, she can’t help but wonder how her own consumption contributes to trends influencing broader conclusions.

She believes data enables lifelong learning opportunities for us all. As we dig in to analyze, we often find insights that break stereotypes and help us learn from one another. Data can be used to change perceptions and solve challenges, and Lawrence is on a mission to lead the way.