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Award-Winning Sports Strategist | Global Marketing & Communications Leader | Sports Industry Catalyst

Dr. La Quita Frederick

Dr. La Quita Frederick, also known as Dr. Q, stands as a trailblazing figure at the forefront of the sports industry, recognized as an award-winning educator, executive, and leader. Renowned for her dedication to revolutionizing the field, she envisions a future where sports act as a catalyst for cause marketing, cultural innovation, and social impact on a national and global scale. Dr. Q serves as a vital link between theory and real-world impact, distinguished by her ability to seamlessly integrate academic knowledge with industry application. Her mission is clear: to amplify unheard voices, magnify untold stories, and champion the unknown within the ever-evolving world of sports and beyond.

Widely celebrated in the sports industry, Dr. Frederick is esteemed as an educator and seasoned professional in sports management, lauded for her profound expertise spanning marketing, communications, strategic leadership, and management. Her unwavering dedication to cultural innovation and social impact further elevates her distinguished reputation. Dr. Q’s influence reverberates throughout the industry, evidenced by prestigious awards and respected accolades such as the Athletes’ Voices Maker Award and her inclusion in notable lists like Diverse: Issues in Education’s recognition of 25 Women Making a Difference in the Academe.

Her profound impact and influential reach span across the sports industry, leveraging diverse global platforms to shape the future landscape and leaders of the field. As a keynote speaker and panelist at prestigious institutions like the International Business School in Dunkerque/Saint-Omer, France, and as a visiting professor at the Universidad Loyola Seville/Andalucía in Spain, she shares invaluable insights on critical industry topics such as “Sports and Digitalization,” “The Business of International Sports Partnerships and Sponsorship,” and “The Business of Global Sports Events.”

Dr. Q is also featured in various influential platforms such as podcasts like Sports Business Review and Black in Sports, as well as acclaimed industry publications like the Sports Business Journal. Through incisive analyses and dynamic facilitation, Dr. Frederick consistently demonstrates her prowess, solidifying her status as a pivotal figure in sports cause marketing, cultural innovation, and social impact.

In her current role as Director and Associate Professor of the Practice for Georgetown University’s Sports Industry Management Master of Professional Studies (MPS) program, Dr. Frederick plays a pivotal role in cultivating and nurturing the next generation of emerging leaders who will shape the future of the sports industry. Her dedication to excellence in sports management education is further demonstrated by her roles at prestigious institutions such as St. John’s University and Saint Peter’s University. Her significant contributions to the fabric of these academic institutions have helped mold aspiring leaders who have gone on to make significant strides in prominent organizations like the Chicago Bulls, NBC Sports, New York Jets, and the University of Michigan, among others.

Dr. Q’s commitment to cause marketing, cultural innovation, and social impact is highlighted by her substantial contributions to entities like the NCAA’s Dr. Charles Whitcomb Leadership Institute and Athletes’ Voices. Leveraging her extensive experience as a leader, she optimizes her emotional intelligence and adept interpersonal skills to foster trust, inspire confidence, and enhance credibility within her professional spheres of influence. In that spirit, she catalyzes positive change within the communities she engages with, leaving a lasting impact on those she serves.

Earlier in her career, she played an essential role in creating, developing, and executing comprehensive marketing and communication campaigns, as well as strategic activations and promotions for sports athletes, executives, and teams. Her immersive leadership experience with recognized brands and respected teams such as the Atlanta Braves, Durham Bulls, and Orlando Magic, coupled with her roles in Power Five athletic departments like The Ohio State University and North Carolina State University, provided her with firsthand, multifaceted understanding of the sports industry. Given her expansive and extensive background, Dr. Q is both uniquely empowered and equipped with the determination to catalyze progressive change in sports and beyond.

Dr. Frederick brings a blend of lifelong immersion in the sports business and robust academic credentials to her transformative work. Growing up as a coach’s daughter, she has been steeped in sports since childhood. The breadth and depth of this lived experience are complemented by an extensive educational journey which began with dual Bachelor of Arts degrees in Communication & Media Studies and English Language & Literature from North Carolina State University. She furthered her education by earning a Master of Arts in Sport Administration and Management from The Ohio State University and a Doctor of Education (Ed.D.) in Sport Leadership and Management from the United States Sports Academy.

Dr. Q’s catalytic blend and distinctive fusion of academic and industry excellence and experience highlights and underscores her role as a true trailblazer in sports. Driven by her dedication to cause marketing, cultural innovation, and social, she consistently pushes boundaries to advance breakthroughs and to accelerate momentum that ignite and inspire change. With a clear vision to shape a more impactful and innovative landscape, Dr. Q serves as a catalyst to ignite emerging leaders and synergistic opportunities in the world sports and beyond.

Shaping a more culturally innovative and socially impactful sports landscape.

Leading Expertise:

  • Empowering & Inspiring the Team Behind the Scenes

  • Igniting & Leveraging Cause Marketing & Social Impact

  • Catalyzing & Cultivating Corporate & Cultural Innovation

  • Amplifying & Magnifying Emerging Gamechangers, Playmakers, & Trailblazers

  • Being & Succeeding Authentically as the MVP of Your Own Life

  • Exporting & Importing the Global Impact & Influence of Sports

  • Leading & Managing Your Organization like an MVP

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