Nicol Addison is a seasoned Marketing Executive with over 15 years of experience leading Corporate Communications for some of the world’s leading technology companies, including Google, Microsoft, and Yahoo!. With a deep understanding of both the tech landscape and the strategic communication needs of major corporations, her expertise has shaped the public’s perception of these powerhouses, making her a trusted and respected Global Technology Leader.

Currently leading as the Head of Communications for Google’s Fitbit, Nest, and Home, Addison has been instrumental in steering the public narrative for these flagship hardware products. Her role involves shaping the perception of Fitbit as a brand dedicated to health and activity, while also enhancing and managing the image and promotion of Google Nest’s smart home products, including its range of smart speakers, displays, and Wifi systems. By strategically partnering with various Google departments, Addison boosts brand awareness and shapes Google’s presence in the connected home industry, affirming her role as a key leader in tech sector corporate communications.

Addison’s industry leadership shines through her contributions to major publications like USA Today, Wired, and The Washington Post. Addressing a range of topics, from smart home security with Nest to evolving market strategies in tech, her insights on the strategic shifts in Fitbit’s features and Google’s responses to patent challenges demonstrate her deep understanding of household technology. 

A transformational leader, Addison envisions a world where the tech landscape resonates with diverse voices. She imagines a future where creativity and self-advocacy aren’t just buzzwords, but fundamental pillars of leadership that empower proficiency and autonomy. A future where underrepresented leaders don’t just participate but shape the trajectory of the tech industry.

Throughout her Google tenure, she has been a tireless advocate for Black employees. As the founder of a Black employee group at Google, she’s created avenues for leaders of color to spearhead Google’s groundbreaking hardware.

Previously, as the Senior Director of Corporate Communications at Lithium Technologies, Addison excelled in shaping the company’s strategic direction and media presence. She played a crucial role in liaising with top industry analysts and media outlets, successfully elevating Lithium’s profile in the tech market. Her efforts in internal and external corporate narrative development, particularly for key products like Klout, significantly enhanced the company’s media footprint.

In her roles at Microsoft and Yahoo!, Addison’s strategic and communicative expertise shone brightly. At Microsoft, she led pivotal global media campaigns for Skype, including its 10th Anniversary and expansion into China, managing substantial budgets and fostering critical media relationships. As Director of Communications at Yahoo!, she elevated the brand’s reputation and successfully managed communications for significant global events, proving her ability to adapt and thrive in diverse and challenging environments.

Addison sharpened her expertise at Howard University with a Bachelor’s in Business and Marketing, and further at the University of Southern California, where she achieved a Master’s in Public Relations. This solid academic grounding, combined with a passion for DIY and a commitment to diversity, equips Addison with a unique perspective in the tech world.

But beyond the degrees and accolades, it’s her undying motivation to turn potential into promise that sets her apart. Addison isn’t just about the now; she’s about the next.