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LEADERSHIP TYPES

The Catalyst

The Catalyst is motivated by liberation.

Catalysts are forces for change. They incite urgent action and disruption—setting the stage for transformation. They challenge others to embrace change and play a pivotal role in fostering opportunities for growth.
Motto
Disrupt norms.
Promise
To transform current paradigms.
Greatest Fear
Inertia.
Communicate
To best communicate with others, The Catalyst:
  • Encourages critical conversations to initiate change
  • Provokes new perspectives with challenging questions
  • Passionately articulates ideas for transformation
  • Uses vibrant language to engage and motivate action
Relate
To best relate to others, The Catalyst:
  • Motivates others to embrace broad thinking and bold actions
  • Enhances self-assurance, empowering individuals to embrace and lead transformative change
  • Champions disruptive thinking in collaborative endeavors
  • Galvanizes changemakers committed to substantial progress

Tone of Voice

At their best, The Trailblazer is always:
  • Dynamic

  • Disruptive

  • Transformative

  • Stimulating

  • Provocative

At their best, The Trailblazer is never:
  • Confining

  • Traditional

  • Delicate

  • Stifling

  • Shrinking

Build your Leadership Brand

Because Leadership Types give us a way to understand and step into our own power, they serve as an essential foundation to build a Leadership Brand.
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