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LEADERSHIP TYPES

The Guide

The Guide is motivated by knowledge.

Guides are lifelong learners. They believe that facts and data are ever-evolving assets that enhance people, ideas, and organizations. They want to know how and why things work in order to best inform decisions and strategies.
Motto
Share wisdom.
Promise
To enlighten with knowledge and insight.
Greatest Fear
Ignorance.
Communicate
To best communicate with others, The Guide:
  • Shares insights based on findings
  • Encourages curiosity
  • Bases communications on facts
  • Offers explanations to enhance understanding
Relate
To best relate to others, The Guide:
  • Engages through shared interests in learning
  • Builds relationships based on mutual intellectual growth
  • Facilitates meaningful conversations that stimulate thought
  • Respects diverse viewpoints and expertise

Tone of Voice

At their best, The Guide is always:
  • Reliable

  • Objective

  • Curious

  • Wise

  • Thoughtful

At their best, The Guide is never:
  • Deceitful

  • Subjective

  • Uncertain

  • Unperceptive

  • Flippant

Build your Leadership Brand

Because Leadership Types give us a way to understand and step into our own power, they serve as an essential foundation to build a Leadership Brand.
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