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Creative Innovation Strategist | Strategic Beauty Executive | Inclusion & Sustainability Advocate

Marla Stough

Marla Stough is an accomplished Creative Strategist and Strategic Beauty Executive equipped with over 15 years of experience in leading packaging, design, and display for prominent consumer brands. An insightful innovator, Stough is on a mission to position products with purpose and share them with intent. 

Stough is reimagining and reshaping an industry of societal influence – the beauty industry. Fueled by experience at global beauty brands, including Erno Laszlo, Revlon, and Amorepacific, Stough is committed to advancing inclusivity, sustainability, and societal impact. 

As the Executive Creative Director of the iconic luxury skincare brand Erno Laszlo, Stough leads with a unique blend of creativity, conceptual thinking, and strategic insight to spearhead industry transformation. Her impact has been recognized most recently with two prestigious awards presented by Graphic Design USA in 2023. Her innovative approach to packaging, display, and merchandising impacts the customer journey from purchase point to home use.

Fearlessly pushing the beauty industry into the future, she prioritizes sustainability, champions inclusivity, and infuses technology into her creative concepts and innovations. 

During her pivotal roles at Revlon and Amorepacific, Stough led the conceptualization and launch of ground-breaking products, cementing her reputation as a leader with the ability to innovate. At Revlon, she executed rebranding initiatives and played a significant role in high-profile projects such as the Revlon Pop-Up Shop and the Almay Tour Bus. At Amorepacific, Stough was instrumental in introducing the South Korean beauty giant’s products to the U.S. market, leading to a substantial increase in brand engagement and visibility. In both roles, she developed brand strategies that revitalized their identities and bolstered customer loyalty. Her tenure at these organizations further demonstrates her creative prowess and strategic acumen in the beauty industry.

With a solid foundation in design and branding, Stough has honed her expertise through rigorous academic pursuits. She earned a Master of Professional Studies in Branding from the esteemed School of Visual Arts, coupled with a BFA in Graphic Design, a minor in Art History from The College of Saint Rose.

As a former member of CHIEF, she was part of a private network dedicated to nurturing and empowering female executive leaders. Additionally, her affiliations with Cosmetic Executive Women (CEW) and the American Institute of Graphic Arts (AIGA) have enabled her to stay on the pulse of the latest industry trends and developments.

Stough is more than a leader; she is a catalyst for change. Her authenticity and determination to create an inclusive, sustainable, and technologically advanced beauty industry are what drive her. She aims to utilize her expertise and experience to create spaces and opportunities for others, with the ultimate vision of turning the beauty industry into an exemplar of positive societal change. Stough’s experience, passion, and dedication make her not only an industry expert but also an inspiring beacon for the future of beauty.

Advancing beauty beyond aesthetics to empowerment and impact.

Leading Expertise:

  • Why purposeful repositioning of beauty products is key to societal advancement

  • How the beauty industry can pave the way for sustainable practices

  • Why technology is the next big opportunity in the beauty industry

  • How to foster inclusivity in beauty brands: from team composition to consumer interaction

Connect with Marla

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